Sanrio stages Hello Kitty art exhibit
In true Hello Kitty fashion, fans of the pop culture icon joyfully celebrated the pretty kitty's art world debut at SoHo's OpenHouse Gallery in New York City.
Reminiscent of Hello Kitty’s 35th birthday bash in 2009 and Sanrio’s 50th anniversary celebration in 2010, the December 14-16 exhibition was a launch party for the Hello Kitty Art book.
Featuring over 50 artists, the "book was created to celebrate the fans," says Janet Hsen, president and ceo of Sanrio North America. For this unique project, artists were given the freedom to showcase their interpretation and love for the well known Hello Kitty character, as well as other characters featured under the Sanrio brand.
To celebrate the book's launch, the weekend exhibition featured limited edition prints. DABD MYLA, the street art couple, painted a mural on a segment of the wall in the OpenHouse Gallery. World renowned fashion designer Betsey Johnson, who created a special print for release at the exhibition, made a guest appearance at the event.
The bubbly affair, complete with themed treats and whimsical decorations, also featured a pop-up shop selling the art book, collectible holiday ornaments and other seasonal items. 100 percent of the net proceeds from the event were donated to the American Red Cross for 2012 hurricane victims.