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Tracy Mitchell, KidStyleSource.com editorial director
For nearly 20 years, KidStyleSource.com editorial director Tracy Mitchell covered the children’s product industry in various editorial roles at Fairchild Publication’s Children’s Business magazine. From 1996 to late 2005 (when Children’s Business closed its doors), Mitchell was at the helm of the monthly magazine. Under Mitchell’s direction, Children’s Business developed and produced a consumer shopper magazine as a viable supplement, entitled Spree, The Ultimate Guide to Shopping for Kids; negotiated an agreement with Nordstrom to distribute Spree in 90 stores nationwide; paved the way for Spree’s 2004 distribution to Macy’s-West cardholders who were frequent kids’ wear purchasers; introduced two quarterly supplements – Kid Luxe and Tween Business – in response to the lack of public information available on these emerging trends in the kids’ business; and launched a weekly e-mail alert service to provide additional information on fashion and market news to Children’s Business subscribers.
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Regarded for its editorial integrity, quality news judgment and its informed and inspired coverage of the kids’ market, Children’s Business reigned as the industry leader. A children’s market expert, Mitchell has been quoted and interviewed by mainstream press, including: The New York Times, The Wall Street Journal, L.A. Times, Reuters, Chicago Tribune and CNN, on children’s business topics, ranging from luxury children’s wear and tween style trends to plus-size children’s wear and industry developments.
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Mitchell straddles the other side of the fence as a major consumer of children’s products as well. Mother to a toddler, a tween and a teen, she is well acquainted with the issues and concerns shopping parents encounter in the aisles and online.
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| KidStyleSource.com represents Mitchell’s second entrepreneurial endeavor. In 1991 she helped launch what is now the #1 reading club targeting African-American women – The Go On Girl! Book Club (www.goongirl.org). She co-authored The Go On Girl! Book Club Guide for Reading Groups for Hyperion in 1999. |
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Lynda M. Johnson, KidStyleSource.com fashion director
Lynda M. Johnson is a fashion journalist and stylist with 28 years of experience working for both trade and consumer publications. Currently working as a consultant to the children’s fashion industry and teaching as an Adjunct Assistant Professor at the Fashion Institute of Technology, Johnson worked for Fairchild Publications for 26 years as a fashion journalist/stylist for Children’s Business, Spree and Sportstyle magazines.
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Her work in the industry garnered her two Atrium Awards and an Art Direction Magazine’s Creativity Award. She also lectures college and high school students from across the country about careers in the fashion and publishing industries for Field Studies New York and Class Tours.
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Johnson is also the Co-Founder and Chair of the Go On Girl! Book Club, the #1 reading club targeting African American women in the country. The organization puts on the only annual Author’s Award event honoring authors and publishers who’ve made significant contributions in book publishing for and about people of African descent. She co-authored The Go On Girl! Book Club Guide for Reading Groups for Hyperion in 1999.
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| Johnson is a graduate of the Fashion Institute of Technology, where she majored in Advertising and Communications. |
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Wai Ng, KidStyleSource.com creative director
Wai Ng has been a visual artist for more than 20 years. His striking editorial photographic spreads have appeared in a variety of publications, including Children’s Business, American Baby, Parents, American Spa, Footwear News, W and WWD. Wai’s portfolio also includes advertising and promotional images for clients ranging from Deutsche Bank, Reuters and the New York Stock Exchange to jeeyunhadesigns.com, Mecca USA and Nike.
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Wai’s personal work reflects an innate ability to bypass the expected to capture meaning and motivation behind his subjects. Wai’s photographs have been featured in several gallery exhibits, including MoMA P.S.1.
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Since starting Found Art Production, LLC in 2004, Wai’s repertoire now includes moving images. An independent film – “Shadow Lords” – he worked on was shown at the Museum of Moving Images.
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Wai’s experience producing still and moving images goes beyond his camera work. His diverse work experience – including hair and make-up design in addition to art direction – coupled with his extensive resource list of creative colleagues in the fashion and film production industries, all contribute to his substantial ability to organize and execute elaborate creative projects.
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| When not behind the camera, Wai creates fine jewelry. He lives in New York City with his family. |
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Cindy Fong, KidStyleSource.com design director
Cindy Fong has been an art director and a graphic designer for more than 20 years. She began her career in retail advertising, working with major stores including Abraham & Strauss, Bloomingdale’s and Macy’s.
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Since starting her own design firm in 1989, Fong has attracted an eclectic and diverse mix of clients, including, COACH, DEUTSCHE BANK, ELIZABETH ARDEN, MUSEUM OF MODERN ART and SEACLOTH.
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Fong was principal art director for Coach for eight years, art directing and designing all of its catalogs during the time the company rebranded itself as a high-end fashion force. Recently she has worked with MoMA to help reinforce and integrate the graphic identity of its catalogs with the museum’s new architecture and reopening.
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| She attended Rhode Island School of Design and graduated from Parsons School of Design with a B.F.A. She lives in New York City with her husband and daughter. |
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